Why Digitization has become necessary in the Education Sector?
In the age of technology, Internet has become the major search source for everything in every field possible and has entered even the education sector. At present, 33% of Indian students are the users of the internet. The Internet has become the paramount search platform for students, teachers, and parents, they search regarding courses, schools or colleges, study material, tuition teachers, creative and interesting educational videos and now even fee payment of exams, books and study material has become online. Budget is the major limitation for the online promotional activities of educational institutions to attract prospective students and spread educational awareness.
Not only Students and tech-savvy generation but also parents are also keen to keep on surfing on the internet for best schools and colleges for their children, as the world is running they don’t get time to personally visit the educational associations like old days. They are always looking online for what is best for their children, the entire details about the study centers like facilities, faculty members, course fees, course structure, and extracurricular activities, online forms for admissions and other FAQs. Both parents and students are judging institutions on reviews on the internet, how attractive their website is, and most importantly they easily get interested if they find institutions on the social media sites as this tells the online presence of the academic corporation. Thus, in today world of digitization, both government and private schools and colleges look to promote themselves to get more students effectively and efficiently by the implementation of digital marketing in the education sector. It is time to survive by going Digital.
Digital Marketing in education sector means the promotion of services offered by Schools, colleges and other educational institutions through various online channels to reach the target audience effectively and efficiently with limited Budget. Internet Marketing ensures that the right message reaches the right audience at the right time. Example: A school in South Delhi, India needs to promote themselves during the time of admission of students on Facebook, Google, and Instagram. So, application of this great online change to educational institutions will help the education sector grow to next level even faster.
Take a look at the following statistics to understand its Urgency in India:
(All credits to a survey done by University of Massachusetts Dartmouth, USA)
- Facebook is the most common form of social networking being used, with 98% of colleges and universities of USA reporting having a Facebook page.
- 84% of educational institutions have some form of an institutional Twitter account.
- 86% of Colleges have an institutional YouTube channel presence.
- 66% Universities and Schools report maintaining some kind of blog.
- 47% of admissions professionals use LinkedIn.
8 Best Digital Marketing Manoeuvers Using Which Educational Institutions Can Boom
- Social Media Visibility:
One of the most popular and most engaged platforms where promoting colleges, schools and universities are most beneficial is SocialMedia. Advertising of institutional centers through creative, innovative and quality content by targeting parents, students, the faculty member on social media sites can lead to both increases in students and expansion of the education sector. Few social media channels which can be used to promote educational corporations are Facebook, Twitter, Instagram, and LinkedIn, and Quora. Advertising on these sites are budget friendly and the audience can be reached easily and effectively, also from this people get to know about the institution, courses they offer, about teachers and other faculty members. Through sites like Quora and facebook groups, teachers and parents get engaged and this increases the conversation between the two.
2. Social Media Management:
Through Social Media sites and apps like Facebook, Instagram and Twitter, and Whatsapp-Educational academies like Schools, Colleges and Universities can promote latest happenings like Festivals, Admission, and Events like Mathematics Olympiad, Sports day, picnic photos and videos. They can also use social media sites for giving any updates if the school/college is closed, any changes
3. Website Development in Educational Sector:
Website development is the main and primary activity for the online presence of anykind of business, it is also expanding towards the educational sector. Websitesprovides all the information regarding the history of the college or school, aboutthe faculty members, photos and videos of the organization. It also providesknowledge by updating blog page on the website and by sharing the notes andbooks which are helpful for students. Websites must convey your USP, missionand vision of both Educational Institutions and Principle/Director who arerunning them which is trustworthy and motivates parents that their children arein a good hand. Updating the existing website properly with good content andcreativity is the important part to drive more customers towards the website. Don’tforget to keep the web pages mobile optimized, as there are more mobile internet users.
4. Portal Development in Educational Sector:
Nowadays, the internet plays a primary role in our lives, most of our day is spent online. Thus, having an education portal is a must to increase student engagement by providing them the best information about courses in a creative manner using images, videos and most crucial infographics. Few important features which can boost your educational portal are Admin Panel, Calendars, Course curriculum, Class Management, StudentManagement, Forums in which parents and students can ask about any queries and complaints about anything, Admission Management, Payment gateway of Fees,Stationary items, Books, Uniforms, E-learning Facilities can include teachers notes, important readings, previous year exam question papers and provision to give mock test exams for practice.
5. Maintain Blogs to attract a large audience:
Blogs are sources of interesting information and knowledge which is useful for the public in one or another way. A creative blog with educational elements related to their course, about skill development, and current affairs attracts the students. The blog should not only used to promote the school, college or universities but also to educate the students and help faculty members to learn, write and share the information which is useful for existing and prospective students, parents and the public. School and Colleges should motivate faculty and students in writing current trending topics through blogs which will be advantageous to get the new content regularly just like there are magazines and Guides available as hard copy.
6. Use Email Marketing to reach prospective students/parents:
Email is the most cost-effective way to reach a large number of prospective targeted students or parents. In short, in E-mail marketing, the key is that the Mail content and template should be eye-catchy, informative and innovative and should directly target audience’s requirements. Email must be mobile friendly, in order to engage more audience as more than 90% of mail users, open emails on their mobile within 5 minutes of the mail received.
- The first step is the creation of separate email lists for each category of target customers in the education sector which are students, parents, course-related, age group and class relation.
- Create content and template that matters to the target audience. The message must be effective and precise.
- The main catch here is, that the message title should be apt and is related to the information given in the message.
7. Maintain Reputation Online:
Building an online reputation by creating and spreading best blog contents, campus videos, attractive and live photos testimonials from achievers, scholars and great inspirational personalities, Alumni feedback regarding the type of education the institute provides, Staff member Interviews, spreading latest campus newsletters will help to secure audience attention. The main key to success here is, to create positive value and interest in the mind of the audience.
(Refer to our Online Reputation Management Guide to attract target audience faster: /online-reputation-management-guide/)
8. Use Paid Channels to promote Educational centers:
An effective and cost-friendly way to drive more traffic to the website is by running paid ad campaigns on Google, Bing, and Facebook. By using Google AdWords and Facebook Ad Campaign Manager business can run an ad on keywords which are most important and which drive heavy traffic by targeting a specific audience and geographical area. Colleges and Schools can use this type of Digital Marketing activity whenever there is a need to promote something such as any latest news, College events, update in courses, etc. Using Paid channels can sometimes be costly and can steer your business inflames but by using relevant and best keywords can help in increase in leads. Converting and engaging with leads by using email marketing or traditional marketing modules such as telephonic call is important for conversion of prospective customers.
9. Engaging Students and Teachers Online:
To prove your educational organization presence online and the trust-care relationship is there between your organization’s staff members, parents and students to the public are important. This also helps in increasing your brand value in front of a prospective audience as they create an image of your institute in their mind which always helps in a long run through referring and word of mouth marketing. The best and latest trends of engaging teachers, students and parents are by making college/school social media groups, alumni groups on Networking sites such as Facebook and Twitter, Whatsapp messenger groups for instant messaging which helps in giving any kind of updates. Also to show your online presence institutions should also update their Instagram, LinkedIn, and Slideshare accounts by posting stories, uploadingPDFs, Blogs and Presentations on latest trending issues and providing regular updates using Instagram stories or by posting on the LinkedIn main home page.