Ever wondered why some structures patterns and images are perceived to be aesthetically pleasing? Or have you ever wondered what is common between Pyramids of Giza, Da Vinci’s Viral Mona Lisa drawing, Pepsi, Apple, and Twitter? Everything is related to the fuss about the famous golden ratio.
The Golden Ratio is a mathematical model which is found in nature, bodily structures, color, and even sound waves. It has been used in art, paintings, architecture, music, and now even help impractical application for designers in design websites, logos, and brochures because of the model’s pleasing nature. We perceive things that contain the Golden Ratio as beautiful, eye catchy, harmonious, and full of perfection, even when the general public is unaware of it, which is also scientifically proven. The golden ratio principle is a superb tool to have expertise over other designers as it has been used throughout history to create visually appealing design elements. Because the shape is rooted in nature, science, and mathematics, it’s the perfect combination of balance and tunefulness. The golden ratio can be used by organizations which are looking to engage customers with beautiful visuals which are appealing and which satisfies customer’s eye and mind.
Yes, we use Maths in the real world as well, and the high school silly questions that how and when you would ever use Mathematics in the reality just got answered.
How a Digital Agency can help organizations capture customers using Golden Ratio
Golden Ratio can be used in Website Designing:
Web pages, creative and innovative ads, magazine covers, illustrations, and infographics all benefit from a layout solely from this ancient mathematical principle, The Golden Ratio. It can be used to guide the placement of objects, the shape of a logo, Layout, and Content on the Web pages and beyond.
Let’s look at the role it plays in layout and content: In website design, the Golden Ratio can be applied to where and how columns of text and images are placed. A page should contain a wide block of content on the left and a narrower column on the right, this attracts the viewer’s eye and highlights what is most important. If you’re dealing with a width of 960 pixels on your site, your left-hand column should be 593 pixels while the right-hand column is 367 pixels wide. Together, they create the desired proportion. Getting as close to the1:1.61 ratio, in which the main content block is 1.6 times larger than the sidebar, should be your ultimate goal.
Look at an example of how National Geographic use Golden Ratio for their Web Layout:
National Geographic has adopted the Golden Ratio rule for its web layout and uses it for a clean, easy-to-read and understand well-organized website. It provides readers with a website that has a balance and hierarchy in it. The two column layout is well suited to web design and brands win customers mind without people noticing about it, but now you would see much online content in this format.
Golden Ratio can be used in Logo Designing:
Shapes like triangles, squares, circles, and spirals are widely used by a graphic designer while designing an icon or a logo. To make a logo successful in the market there should be a proper use of the shapes which can follow a proper balance and can attract customers through it.
An illustration of how Apple uses Golden Ratio for their Icon design:
Well, it’s a myth that Apple logo doesn’t follow Golden Ratio. Apple is now well-known for its love of the so-called golden ratio as the brand uses Golden Ratio in ever icon and products they make. The apple shape was changed slightly from my original design in the late 70s when the company was launched. The designers brightened the colors, they made the shapes much more symmetrical, much more geometric taking Golden Ratio in consideration. They also redesigned their iPhones by using Golden Ratio Model to attract more customers towards its looks.
Golden Ratio can be used by photographers while clicking professional images:
The Rule of Thirds is one of the first structural rules most new photographers learn during their work. This rule consists of a grid which is a simple way to instantly bring harmony into photos. There is a competitor of Rule of Thirds in the market which is used by few photographers, the Golden Ratio, which allows for a composition that is perfectly balanced from a viewer’s perspective, clicking and cropping a photograph that is most pleasing to the human eye. Using the Golden Ratio is a great way to achieve a strong composition in an organic and manual way. This draws viewers to a particular photograph and ensures the viewer is circuitously guided around your photograph. This is what any amateur photographer should strive for. Photography is all about creating something that is visually appealing, and using the Golden Ratio as a design principle is just one way we can achieve this. Don’ worry, you don’t have to understand the math behind the golden ratio in order to apply it to your photography, and you just have to become familiar with Fibonacci sequence spiral. Humans get naturally pleased towards the image if you place a point of interest on the smallest part of the spiral. Also, one can use the Golden Ratio while Sizing or cropping images to make it more appealing and attractive.
Golden Ratio can be used in Brochure/Flyers Designing:
The Golden Spiral can be used as a guide to determine the placement of content in the brochure. The Human eye is naturally drawn to the center of the spiral, where it will look for details, so designers should focus to design on the center of the spiral and place areas of visual interest like attractive photos, videos or any other content form within the spiral. A common trick in web design is to use the golden ratio to divide space between the body and the sidebar of the flyers. Taking the measurements of the space they’re working with, brochure designers can ensure that the body is 1.618 times larger than the sidebar by taking the total width of the pamphlet, dividing it by 1.618, and then subtracting that number from the overall width of the pamphlet.